Sunday, September 23, 2007

Traditional Marketing vs. Internet Marketing

As time goes on, Internet marketing is progressing because of the effectiveness and the demand from online marketers all over the world. Basically, Internet marketing is the use of Internet to advertise, sell goods and services. It includes pay per click advertising, banner ads, e-mail marketing, affiliate marketing, interactive advertising, search engine marketing (including search engine optimization) and blog marketing.

Unlike in traditional marketing such as print, radio and TV advertisement, Internet marketing is much more economical method to use. Why? Because in Internet marketing, it is not only giving information’s about the products and services that a company is offering. But it can also serve as a tool for consumers to purchase a product or service online any time they want, not unlike in traditional marketing that only focus on providing information. Apart from that, It can also expand from local market to both national and international markets because of the availability of the Internet.


Saturday, September 15, 2007

Title for the Web Page

In a web site, there should be always a Meta Tag for the title of every page because some people are defined by the title of what your site is all about. Why are we doing this? Because of so much information’s we process in our mind, we have to categorized it by associating the content in a quick referencing way. For the method of a search engine, when it already crawls the page it tells what the page is suppose to be about.

This is the reason why creating the title in the page is critical to rank well on major search engines. In getting the title, just always keep the reader in mind first; it is because a reader may never enter that phrase and for that you will lose the targeted traffic you were trying to reach. Sometimes the phrases work out well for both the user and search engine in that case, success is easily too achieved.


Friday, September 14, 2007

How to find a right Outsourcing Company

Market for outsourcing company is growing rapidly in the last couples of years because of their effectiveness as a business solution. Outsourcing is the strategic way of getting resources just to perform business function that can provide full range of web-based services. It will help to reduce cost and gain efficiencies by providing the talent, technology and expertise of an outsource company.

When you hire an outsource company, you are essentially choosing a business partner relationship. Which means it should be involves in degree of two-way information exchange, coordination, decision making and trust between them. In part of Internet Marketing (SEO specialist) for me, that was the successful of getting an outsource company that will give benefits of fast production, reliable, increases the quality of product or service as well as consumer cost (the quality to cost ration).


Wednesday, September 12, 2007

Why company needs an SEO?

Most of the web traffic is driven by the three commercial search engines such as Google, Yahoo, MSN and Askjeeves. If you have a site that cannot found by search engines or your content cannot put in their databases, then you miss out the great opportunities available to your website provided via search engines. Whether your site is providing services, products and information, a search engine is the primary method of navigation for all Internet users.

In search queries, where the term or phrases of the users is being typed in a search box can give a result to your site or can carry an extraordinary value. Because finding right visitors to website can provide publicity, revenue and exposure like no other than. So, investing in SEO through time and money can have an exceptional rate of return for your business.

To read more about this topic you may visit: SEOmoz | Beginner's Guide - What is SEO?


Tuesday, September 11, 2007

Internet Marketing || the truth about E-Commerce

E-Commerce is one of the components of Internet Marketing and the exact analogy for this is “marketplace in the Internet”. It consists primarily of distributing, buying, selling, marketing and servicing of products or services over electronic system. For the IT industry, it is an electronic business application aimed at commercial transactions that involves in online fund transfer and online transaction processing.

The good thing about e-commerce is that it brings sufficiency of work done in the market research and analysis between producer and consumer. One problem that can occur is the failure to understand what the costumers really want. Even a product or service has a sound value of proposition; it can fail if the producer does not understand customer habit, expectation and motivation. The way to overcome this potential problem is by proactive and focused marketing research just as traditional producer may do.