Traditional Marketing vs. Internet Marketing

As time goes on, Internet marketing is progressing because of the effectiveness and the demand from online marketers all over the world. Basically, Internet marketing is the use of Internet to advertise, sell goods and services. It includes pay per click advertising, banner ads, e-mail marketing, affiliate marketing, interactive advertising, search engine marketing (including search engine optimization) and blog marketing.

Unlike in traditional marketing such as print, radio and TV advertisement, Internet marketing is much more economical method to use. Why? Because in Internet marketing, it is not only giving information’s about the products and services that a company is offering. But it can also serve as a tool for consumers to purchase a product or service online any time they want, not unlike in traditional marketing that only focus on providing information. Apart from that, It can also expand from local market to both national and international markets because of the availability of the Internet.

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The right Keyword Prominence for a web page

Keyword prominence is one of the factors that we should know in placing the targeted keywords for our website. It defined how close to start of the web page that our keyword appeared. In a simple term, if our keyword appeared closer to the top of our page, it said to be more relevant to the search engine results that provided for the users. Keyword prominence can be applied by altering the web page area such as; the heading, the page content, the alt text, the title and the description. It can understand through generated percentage according to positioning of the targeted keyword in a web page. Majority of search engines (Google, Yahoo and MSN) have their own way of knowing a good prominence in a web page. For those reasons, I recommend you to use 85% to 90% of prominence just to meet all the ideal percentages of the three major search engines.

Traffic From Search Engines

The entire consulting industry has studying based on tweaking web pages to get them to the top of search engine results in the hope of capturing more traffic. In Internet Marketing, they call it SEO (Search Engine Optimization), but search engine robots just label it spam because of including some trickery or wrong strategy or also known as Black Hat. Looking at search results for years, it becomes more obvious to the search engine engineers that most of the sites could get their pages much better placement on search engines without using deception. Getting a visitor to click your site in the cluttered search results is matter of how effectively you carry out the three successful search placement; get crawl, get rank and get click.

It’s all about article submission

Definition of Article An article is a stand-alone section of a larger written work. These nonfictional prose compositions appear in magazines, newspapers, academic journals, the internet, or any other type of publication. Benefits on article submission The benefits you may get on submitting your article/s to various article submission sites is that it creates one-way links to your sites or client sites which it help for page rank better that any other links. It also create a good credibility to your sites since you’ve given a well relevant information to your readers which may drive more traffic to your sites and eventually converted into sales. Just always remember a well relevant and informative article you may give to your readers is as well your potential customer you may get. What should be your article? In the point of view of SEO-driven, you should create a unique and varies article/s to avoid duplicate content since search engines has a way of filtering those websites

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