Traffics into Sales

Once people started visiting your website, are they going to spend more time browsing your pages? Or do they click in for a peek and leave before doing anything that will convert into profit? These are some of the question before an SEO (Search Engine Optimization) specialist starts building traffic for a specific site. You can analyze your website, by using web analytics just to figure out on how to get more traffic that would convert into sales.

Having a quality site is not just focusing on getting tons of traffic, but on how we could make this traffic converted into sales or in SEO, we called it ROI (Return of Investment). In optimizing a specific site, you must have a rich keyword saturation in order to get ranked (mostly the title tag). Once you achieve this, you had provided what users really want. That´s the missing piece of the puzzle and to the factor that causes many people scratch their heads in disbelief.

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The right Keyword Prominence for a web page

Keyword prominence is one of the factors that we should know in placing the targeted keywords for our website. It defined how close to start of the web page that our keyword appeared. In a simple term, if our keyword appeared closer to the top of our page, it said to be more relevant to the search engine results that provided for the users. Keyword prominence can be applied by altering the web page area such as; the heading, the page content, the alt text, the title and the description. It can understand through generated percentage according to positioning of the targeted keyword in a web page. Majority of search engines (Google, Yahoo and MSN) have their own way of knowing a good prominence in a web page. For those reasons, I recommend you to use 85% to 90% of prominence just to meet all the ideal percentages of the three major search engines.

Traffic From Search Engines

The entire consulting industry has studying based on tweaking web pages to get them to the top of search engine results in the hope of capturing more traffic. In Internet Marketing, they call it SEO (Search Engine Optimization), but search engine robots just label it spam because of including some trickery or wrong strategy or also known as Black Hat. Looking at search results for years, it becomes more obvious to the search engine engineers that most of the sites could get their pages much better placement on search engines without using deception. Getting a visitor to click your site in the cluttered search results is matter of how effectively you carry out the three successful search placement; get crawl, get rank and get click.

Internet Marketing || the truth about E-Commerce

E-Commerce is one of the components of Internet Marketing and the exact analogy for this is “marketplace in the Internet”. It consists primarily of distributing, buying, selling, marketing and servicing of products or services over electronic system. For the IT industry, it is an electronic business application aimed at commercial transactions that involves in online fund transfer and online transaction processing. The good thing about e-commerce is that it brings sufficiency of work done in the market research and analysis between producer and consumer. One problem that can occur is the failure to understand what the costumers really want. Even a product or service has a sound value of proposition; it can fail if the producer does not understand customer habit, expectation and motivation. The way to overcome this potential problem is by proactive and focused marketing research just as traditional producer may do.

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