SEO Specialist: Keyword Density

The keyword density (KD) is the percentage of the needed weight of a keyword on a web page. The formula to get the overall keyword density of a specific keyword is by getting the total number of frequency where keyword appeared and then divide it by the total number of words on the page. One good example is when your keyword appears only once in a page that contains 100 words, the overall keyword density is 1%.

Search Engine has a maximum word density for not to consider your site as spam and mostly, it around 10 percent for a two-word phrase. For all we know, they have their own formula to detect the kind of spam. So, don´t ever try to exceed or over optimized your keyword density for a particular page. If ever this will happen, it will take weeks or months to get back on search result. For proper keyword placement, they can be placed in title, Meta tags, heading, link text, body text, alt image text, link url’s and comments.

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The right Keyword Prominence for a web page

Keyword prominence is one of the factors that we should know in placing the targeted keywords for our website. It defined how close to start of the web page that our keyword appeared. In a simple term, if our keyword appeared closer to the top of our page, it said to be more relevant to the search engine results that provided for the users. Keyword prominence can be applied by altering the web page area such as; the heading, the page content, the alt text, the title and the description. It can understand through generated percentage according to positioning of the targeted keyword in a web page. Majority of search engines (Google, Yahoo and MSN) have their own way of knowing a good prominence in a web page. For those reasons, I recommend you to use 85% to 90% of prominence just to meet all the ideal percentages of the three major search engines.

Traffic From Search Engines

The entire consulting industry has studying based on tweaking web pages to get them to the top of search engine results in the hope of capturing more traffic. In Internet Marketing, they call it SEO (Search Engine Optimization), but search engine robots just label it spam because of including some trickery or wrong strategy or also known as Black Hat. Looking at search results for years, it becomes more obvious to the search engine engineers that most of the sites could get their pages much better placement on search engines without using deception. Getting a visitor to click your site in the cluttered search results is matter of how effectively you carry out the three successful search placement; get crawl, get rank and get click.

Internet Marketing || the truth about E-Commerce

E-Commerce is one of the components of Internet Marketing and the exact analogy for this is “marketplace in the Internet”. It consists primarily of distributing, buying, selling, marketing and servicing of products or services over electronic system. For the IT industry, it is an electronic business application aimed at commercial transactions that involves in online fund transfer and online transaction processing. The good thing about e-commerce is that it brings sufficiency of work done in the market research and analysis between producer and consumer. One problem that can occur is the failure to understand what the costumers really want. Even a product or service has a sound value of proposition; it can fail if the producer does not understand customer habit, expectation and motivation. The way to overcome this potential problem is by proactive and focused marketing research just as traditional producer may do.

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