Traditional Marketing vs. Internet Marketing

As time goes on, Internet marketing is progressing because of the effectiveness and the demand from online marketers all over the world. Basically, Internet marketing is the use of Internet to advertise, sell goods and services. It includes pay per click advertising, banner ads, e-mail marketing, affiliate marketing, interactive advertising, search engine marketing (including search engine optimization) and blog marketing.

Unlike in traditional marketing such as print, radio and TV advertisement, Internet marketing is much more economical method to use. Why? Because in Internet marketing, it is not only giving information’s about the products and services that a company is offering. But it can also serve as a tool for consumers to purchase a product or service online any time they want, not unlike in traditional marketing that only focus on providing information. Apart from that, It can also expand from local market to both national and international markets because of the availability of the Internet.

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The right Keyword Prominence for a web page

Keyword prominence is one of the factors that we should know in placing the targeted keywords for our website. It defined how close to start of the web page that our keyword appeared. In a simple term, if our keyword appeared closer to the top of our page, it said to be more relevant to the search engine results that provided for the users. Keyword prominence can be applied by altering the web page area such as; the heading, the page content, the alt text, the title and the description. It can understand through generated percentage according to positioning of the targeted keyword in a web page. Majority of search engines (Google, Yahoo and MSN) have their own way of knowing a good prominence in a web page. For those reasons, I recommend you to use 85% to 90% of prominence just to meet all the ideal percentages of the three major search engines.

Internet Marketing || the truth about E-Commerce

E-Commerce is one of the components of Internet Marketing and the exact analogy for this is “marketplace in the Internet”. It consists primarily of distributing, buying, selling, marketing and servicing of products or services over electronic system. For the IT industry, it is an electronic business application aimed at commercial transactions that involves in online fund transfer and online transaction processing. The good thing about e-commerce is that it brings sufficiency of work done in the market research and analysis between producer and consumer. One problem that can occur is the failure to understand what the costumers really want. Even a product or service has a sound value of proposition; it can fail if the producer does not understand customer habit, expectation and motivation. The way to overcome this potential problem is by proactive and focused marketing research just as traditional producer may do.

Traffic From Search Engines

The entire consulting industry has studying based on tweaking web pages to get them to the top of search engine results in the hope of capturing more traffic. In Internet Marketing, they call it SEO (Search Engine Optimization), but search engine robots just label it spam because of including some trickery or wrong strategy or also known as Black Hat. Looking at search results for years, it becomes more obvious to the search engine engineers that most of the sites could get their pages much better placement on search engines without using deception. Getting a visitor to click your site in the cluttered search results is matter of how effectively you carry out the three successful search placement; get crawl, get rank and get click.

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