Sunday, September 23, 2007

Traditional Marketing vs. Internet Marketing

As time goes on, Internet marketing is progressing because of the effectiveness and the demand from online marketers all over the world. Basically, Internet marketing is the use of Internet to advertise, sell goods and services. It includes pay per click advertising, banner ads, e-mail marketing, affiliate marketing, interactive advertising, search engine marketing (including search engine optimization) and blog marketing.

Unlike in traditional marketing such as print, radio and TV advertisement, Internet marketing is much more economical method to use. Why? Because in Internet marketing, it is not only giving information’s about the products and services that a company is offering. But it can also serve as a tool for consumers to purchase a product or service online any time they want, not unlike in traditional marketing that only focus on providing information. Apart from that, It can also expand from local market to both national and international markets because of the availability of the Internet.

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